Graphic design is a key component of content marketing. Without visual content, you are missing a huge chunk of communication opportunities. Graphic design is more than just pictures and drawings. It is the art of communication, and problem solving through imagery. For businesses this is an effective way to engage with customers. Graphic design is a key component in the marketing world overall to build brand awareness, and influence the customer’s decision making process. Strategic content will encourage prospects to become customers, and in content marketing, graphic design is a visual piece to guide your customers through your intended message.