{"id":2084,"date":"2023-09-05T14:54:56","date_gmt":"2023-09-05T14:54:56","guid":{"rendered":"https:\/\/www.esspesoft.com\/blog\/?p=2084"},"modified":"2023-09-05T14:54:56","modified_gmt":"2023-09-05T14:54:56","slug":"what-is-page-speed-and-why-does-it-matter-for-seo","status":"publish","type":"post","link":"https:\/\/www.esspesoft.com\/blog\/what-is-page-speed-and-why-does-it-matter-for-seo\/","title":{"rendered":"What is page speed and why does it matter for SEO?"},"content":{"rendered":"

Have you ever wondered why your well-designed online store or business website with SEO content is not ranking well? Have you considered page speed? We as one of the best SEO Company in Kolkata<\/a>, <\/strong>would like to share some insights on how page speed affects SEO practices.<\/p>\n

Yes! Page speed<\/a> plays an important role in indexing your website at the top of the search engine. From the point of view of the direct ranking factor, your website\u2019s speed affects its ranking on Google by impacting on bounce rate and session time, overall affecting SEO.<\/p>\n

Before knowing about how page speed affect your SEO practices you need to have a clear idea about what is page speed.<\/p>\n

What is page speed?<\/strong><\/h2>\n

It is a metric of websites which measures how much time a web page takes to load. Site speed is related to the average loading time of the entire website, page speed is all about specific which is determined by server quality, image compression, file sizes and many more.<\/p>\n

What is web page load time? <\/strong><\/h2>\n

Webpage speed is the time taken by a single webpage to fully load usually measured in seconds or milliseconds. However web page load time is further divided in to following time stamps:<\/p>\n

Time to first byte (TTFB)<\/strong> – This is the time takes to load the very first byte of information on a web page<\/p>\n

Time to interactive (TTI)<\/strong> – TTI is the time taken to load the interactive elements on a website<\/p>\n

First contentful paint (FCP) –<\/strong> This indicates the time takes to load the first elements on a website. It could be text, image, a background image or anything else<\/p>\n

Load time<\/strong>– This is the amount of time a webpage takes to fully load<\/p>\n

According to Google more than half of mobile visitors leaves webpage if it takes long time to fully load. The ideal time should not exceeds three seconds to load thus one need to aim for shorter load time. Different pages have different load time which depends on page elements such as images and code.<\/p>\n

How page speed affect SEO<\/strong><\/h2>\n

As of July 2018, page loading speed has become a direct factor for websites for mobile searches on Google. According to Google data e-commerce website\u2019s conversion threshold is 2 seconds, and if your e-commerce site do not load within 2 seconds visitors visits your rival\u2019s website. Another Google study suggests that if your web page load time increases from 1 to 3 seconds then your site\u2019s bounce rate increases by 32%.<\/p>\n

More than anything Google rank websites by considering your web page\u2019s loading time before considering other factors. Thus, it can be concluded that if your web page loads faster higher is the chance of it ranking at top of Google search engines.<\/p>\n

From our experience as a best SEO company in Kolkata <\/strong>we observed that faster page speed also helps in delivering good user experience. The UX indicates how visitors interacts with your website and develop meaningful engagement and experiences with products, services, system or application, whatever you offer on Website. Faster page speed also helps in getting more conversions. If your page loads faster, bounce rates of your page decreases resulting in increasing conversions<\/p>\n

Read this blog:<\/p>\n

The Benefits of Local SEO Services for Small Businesses<\/a><\/p><\/blockquote>\n