Congratulations! Now you have created a beautiful website, and you are ready to embark on your online journey. But do you know that your website would never be ranked on the search results of a search engine (such as Google) if your website is not optimized to rank higher on the search engines? You have come to the right place to start search engine optimization for your website and make it visible to your targeted audience. With the help of the best SEO company in Kolkata, you can achieve all your SEO goals and grow your website organically. Search engine optimization is the process of using different manipulative tools (such as keywords) to make your website rank higher. It enhances your visibility on search engine result pages and increases traffic to your website. Search engine optimization is like growing a small delicate plant. You have to take care of all the plant’s needs. You have water and fertilize it, give it enough sunlight. The plant would grow steadily and surely, but you need to be patient to see the results. If you overdo anything, you will end up killing the plant. Similarly, when doing SEO for your website, you have to consider every aspect, implement every technique, and be patient. You would surely see the results with the expert techniques of the best SEO agency in Kolkata. Here the best SEO company in Kolkata will tell you about the most critical steps you need to take to optimize your website to rank higher.
Research Keywords
One of the most fundamental steps you have to take while starting SEO for your website is to research the proper keywords. Keyword research includes identifying the popular phrases and words people search on different search engine platforms. Using keywords is one of the primary optimizing tools. Keywords help you analyze your audience, implement effective marketing strategies, and grow your website. Researching keywords gives you a proper understanding of the most searched terms, channelizing your optimization process.
Using the right content
Another critical aspect of an effective SEO strategy is to produce the right content and have the right content publishing strategy. Content is still the most predominant prime ranking factor of every search engine. Therefore, it is unwise to underestimate its importance. You must understand that the content is not only about the blogs and descriptions of your website. It comes in various forms such as videos, meta descriptions, meta tags, titles, research reports, webinars, animations, images, etc. The most powerful attribute of great content is that it can create rank by itself. For example, if you have published a blog on “How to get a new job,” just this one blog can attract a lot of traffic if it’s resourceful. As more and more people read your blog, the rank of your website would improve naturally. Another way is to use keywords in the content itself, so the search engines rank you higher in relevant searches. Therefore one cannot ignore the importance of quality content.
Our SEO consulting services based in Kolkata possess the best content publishers. Our
content publishers provide you SEO-friendly, search-oriented and resourceful content, which helps you grow and establish your business. An on-page Optimization is a direct approach (taken within the website) for improving your website to enhance its search ranking position. It includes both the content and HTML source code of a page that can be optimized, unlike SEO that refers to keywords, links, and external agents, for example, making meta description and title tags attractive. Onpage Optimization deals with the augmentation of technical components of a website. That means Onpage Optimization is done to the page itself. Three technical elements that can be optimized using Onpage Optimization are:
Source Code
Code is what your website is made up of. If the coding of your website is efficient, it will perform better.
Website Speed
Your Website loading speed is crucial for SEO. Faster loading speed can give a better user expereince and helps to decrease bounce rates. If your site page is low and it takes so much time in opening your user gets frustated. It has been seen that around 40% user leave a website that takes more than 3 seconds to load. So it is quite clear that you are losing your potential customer for slower site speed.
Page Title & Description
It is very much important to give proper page title. Keep your page title in between 50-60 characters. Then only your title will be properly visible on SERP. After title you need to put meta description. Meta description is text that appears when Google shows your website on the search result like this.
Esspesoft gives you a proper analysis of our strategies regularly so that you can keep track of your growth. So, here every step is crucial. But you need to remember SEO is not an overnight process. It will take time, to gradually improve traffic on your website. You need to consistent. Hope these tips are helpful. If you need more help with SEO, please comment below. Thank You