Have you ever visited a website and found it difficult to search for any specific information on it? This is very common for websites that are not well structured. To define the structure of a website, one needs to know about website architecture. From our experience as a website design and development company in Kolkata, we are going to break down the anatomy of an unstructured website in this blog.
What is website architecture?
Nowadays, it has become a mandatory step for every business to develop a website to elevate their online presence or as a step towards digitalization. The primary aim of every business is to develop a website that can fulfil its purpose, whether it is for handling business operations, employing management, or elevating its online presence. Thus, it is very important to give your website a well-structured architecture so that people do not find it difficult to search for the relevant information for which they will access the website.
Website architecture is a kind of information architecture that defines the layout or structure of a website. It can also be viewed as a structure of web pages in hierarchical form, represented through categories and subcategories of different pages on the website focusing on how they are liked by each other.
A website with good architecture should focus on helping users find information easily, and similarly, it should also help search engine crawlers understand how every page within the website is related to each other through seamless interaction.
The anatomy of a website
The anatomy of a website can be viewed as a building block that needs to be arranged properly to give it a unique visual appearance. It deals with the bodily structure of the website and its internal workings within its elements. From our experience as a website design company in Kolkata, we are going to explore some of the main building blocks that are important to developing a well-structured website.
Schemas: Giving structure to your website is not enough because it needs to be recognised by search engines. Thus, search engines create a semantic code from structured data to recognise your website, which is called a schema. It helps search engines understand the context of your website’s content so that it can rank your website in the search engine result pages (SERPs) when users search for it with relevant keywords.
Structural markup: this is the basic markup used to define the structure of a website with elements like headings, paragraphs, lists, tables, and more. It defines the logical hierarchy for both users and browsers. It helps browsers and some assistive technologies understand the basic layout or organisation of the content on your website without providing any further semantic information.
Components and scripting: These are reusable and modular building blocks used for creating websites’ user interfaces. It deals with the structure (HTML), style (CSS), and behaviour (JavaScript) of a specific interface or functionality of a website. However, components are not enough to create a website, for which we required scripting. It refers to the use of scripting languages such as JavaScript to add more functionality to the website. JavaScript is the basic framework that has led to the development of many other scripting languages, such as React, Angular, jQuery, and many more.
Content: The structure of a website is not enough to fulfil its purpose. Users visit websites to access information, and the information refers to the content of the website. While developing the content of a website, it is important to consider various factors such as keyword quality, relevancy style, and many more. The content strategy on your website should address the interests of your targeted user base so that it can efficiently fulfil its purpose.
Navigation: Navigation on a website determines the interactivity and engagement within the targeted user base. A constructive navigation system within a website helps users find their required information on the website without any hesitation. Website developers should focus on organising the content of the website as per its relevancy, using menus or sidebars, properly positioning the search box, and many more. They can also use card sorting and tree testing in their research process to find the best way to organise the navigation, such as menus, sidebars, search boxes, and other navigation elements.
Layout and website design: It deals with the visual appearance of websites, and depending on this, your website will be perceived by users. CSS deals with the design of your website as it attaches itself to the structures and layers of the design elements responsible for giving your website a physical appearance as per your choices.
Esspesoft is the best website design company in Kolkata, providing seamless website design solutions for more than five years. Our website designers have diverse experience working in various industries and niches. They can cut it to your specific branding requirements and successfully implement it into their website design approaches. We understand that it might be challenging for some businesses to invest in website development, for which we provide website design services in Kolkata at affordable prices. With us, you can expect full transparency in communication, support, and guidance throughout and after the development life cycle. Check out our website and contact us for more information.