Brand is more like a personality of your business, the same way your personality matters as a business owner, your brand’ s personality also matters for smooth business conduct. Within the modern business environment the best way to promote your brand is by creating a signature website. A signature website for your brand helps to elevate online presence for your business which can further help in generating leads and guide customers through the sales funnel. We as a best web design company in Kolkata, understand the importance of branding and hence like to share some pro tips on how to create a signature website style for your brand.
There are various things and elements that need to be taken care of while you are making attempts in creating a signature website for your brand. However, it cannot be done successfully by only a good web developer but contribution of other professionals such as graphics designers, content marketer, and web designers should also be there. From our experience as one of the best web design service in Kolkata we have noticed that many people confuse branding websites with business websites mostly because they are both websites and can be developed and host by any developer. But the main difference occurs between the elements and contents of the websites. A branding website’s designing elements, graphics and contents are all aligned to the brand’s identity, personality and vision whereas a simple business website is more like a place for accessing information or some significant functions. Checkout below some tips on how to create a signature website for your brand.
Reflecting your brand personality- Before attempting to create a website first thing that you need to outline is your brand’ identity, how consumer see your brand? What value does it reflects? And what makes your brand unique? These are some of the questions that needed to be answer first. Once these things have been outlined one can proceed to the next steps.
Creating brand visuals– Brand visuals are important for building brand recognition for your brand image. Every visual elements on your website should be aligned with your brand identity.
Creating templates and logo- Templates are important unless you are coding your website from scratch. However, this whole things depends on the fact that what type of website you want to create for your website such as ecommerce will require different template than one created with content management system. After deciding on the template one must create a stunning logo that will successfully reflect your brand’ vision. Logo designing is usually done by experience graphics designer but can also be done by business owners. It involves choosing a combination of icon, colors, typography that aligned best with brand’ personality.
Color schemes an illustrations- It is always a best idea to use your color schemes similar to the logo. If you checkout some logos and websites of big brand you could easily witness it. One need to also decide which color will best fit on the background of the website, navigation bars, texts such as headlines and choose the color combination that contrasts with your brand logo colors. Illustrations used in the website should complement your brand’ color palette. Using own photographs and creating own images is highly recommended. Illustrations and info graphics should be used in a distinct and uniform style so that it look original.
Other website elements- After all the design related elements now comes some of the technical area that one need to focus. We with our expertise knowledge as a best web designing company in Kolkata, knows the most popular elements that one needs to add to increase website viewers as well as lead conversions. Plug-ins to records details of customers for marketing purposes, or using SEO features for improving your site rankings and many others is important for your branded websites.
Using good content- When it comes to creating a banding website, content plays an important role in promotion of your brand personality. More than visuals people trust on content, thus all types of contents on the websites such as taglines, blog posts and brand story. There are some consideration one should be aware of such as placing the tagline on homepage and about section, blog posts should be create through SEO and should be written keeping in mind the ton of the brand, and brand story should be very clear with your brand’ vision, mission, purpose and values. Further, all website copies should be according to your brand’ identity.
Branding is not an easy task and its success do not comes overnight. It requires a lot of market research and creative mindset to turn your business into a brand. More than technical skills one should have creative skills to turn a business into a brand. We as one of the top web designing company in Kolkata strives hard in helping our clients shape their small business into a brand though our web designing and content marketing services. We are the team of professional web developers and designers, graphics designers, content marketer expert in creating branding website. Checkout our website and contact us for information.