Have you ever wondered why your well-designed online store or business website with SEO content is not ranking well? Have you considered page speed? We as one of the best SEO Company in Kolkata, would like to share some insights on how page speed affects SEO practices.
Yes! Page speed plays an important role in indexing your website at the top of the search engine. From the point of view of the direct ranking factor, your website’s speed affects its ranking on Google by impacting on bounce rate and session time, overall affecting SEO.
Before knowing about how page speed affect your SEO practices you need to have a clear idea about what is page speed.
What is page speed?
It is a metric of websites which measures how much time a web page takes to load. Site speed is related to the average loading time of the entire website, page speed is all about specific which is determined by server quality, image compression, file sizes and many more.
What is web page load time?
Webpage speed is the time taken by a single webpage to fully load usually measured in seconds or milliseconds. However web page load time is further divided in to following time stamps:
Time to first byte (TTFB) – This is the time takes to load the very first byte of information on a web page
Time to interactive (TTI) – TTI is the time taken to load the interactive elements on a website
First contentful paint (FCP) – This indicates the time takes to load the first elements on a website. It could be text, image, a background image or anything else
Load time– This is the amount of time a webpage takes to fully load
According to Google more than half of mobile visitors leaves webpage if it takes long time to fully load. The ideal time should not exceeds three seconds to load thus one need to aim for shorter load time. Different pages have different load time which depends on page elements such as images and code.
How page speed affect SEO
As of July 2018, page loading speed has become a direct factor for websites for mobile searches on Google. According to Google data e-commerce website’s conversion threshold is 2 seconds, and if your e-commerce site do not load within 2 seconds visitors visits your rival’s website. Another Google study suggests that if your web page load time increases from 1 to 3 seconds then your site’s bounce rate increases by 32%.
More than anything Google rank websites by considering your web page’s loading time before considering other factors. Thus, it can be concluded that if your web page loads faster higher is the chance of it ranking at top of Google search engines.
From our experience as a best SEO company in Kolkata we observed that faster page speed also helps in delivering good user experience. The UX indicates how visitors interacts with your website and develop meaningful engagement and experiences with products, services, system or application, whatever you offer on Website. Faster page speed also helps in getting more conversions. If your page loads faster, bounce rates of your page decreases resulting in increasing conversions
Read this blog:
Best practices to improve your web page load time
We as one of the best SEO service in Kolkata, we would like to share some of the best practices for improving the web page load time of your website:
Compressing image- Images plays a significant role on improving webpage load time. Images with higher size with slows down the load time, thus, it is always important to compress images for faster loading
Cleaning and compressing your code- This involves cleaning up any bloated code on your web page which could be from features which is not on your site anymore or belongs from shoddy developer work.
Using a better web hosting- Using a better web host can also potentially increase your site loading speed. Thus, choosing a web host where server is not hosting a million websites is always good to choose but sometimes can be expensive.
Activating Browser caching- This allows users to store some of the parts of your website on their browser cache thus, delivering faster load time.
Implementing a CDN- A CDN or content delivery network is among the easiest ways for boosting site’s loading speed. CDNs functions by figuring out physical location of the web page viewers and severing site’s resources from a server close to them.